Appraisal Conversion Report

Appraisal Conversion Report


The Appraisal Conversion Report is designed to help dealerships understand the following;
  1. The impact that completing Appraisals can have on their conversion rates
  2. The amount of Appraisals they converted to Traded
  3. The conversion of Wholesale Quotes
The report provides a summary of data rather than each individual lead.



The report is made up of 
  1. Can be run at Dealership or Yard level over user defined report period
  2. If run by yard exports out all yards the dealer has so you do not need to run the report for each individual yard
  3. Leads - Leads created in report period
  4. Lead Conversion % - Sales/Lead (normal Sales Conversion figure for the entire dealership/yard)
  5. Appraisals - does not need to be a tie to leads.  Just Appraisals created during report period using Appraisal created date (1 appraisal per lead)
  6. Trade Appraisals use the Appraisal Trade Date - does need to be linked to the appraisal that was created that month (1 appraisal per lead)
  7. Conv % To Traded - Traded Appraisal / Appraisals x 100
  8. Sold With Appraisal - How many leads marked as Sold in the reporting period that also have an Appraisal on them that was created in the reporting period
  9. Sold with Appraisal Conv % - those leads identified in i / All leads with Appraisals (1 appraisal per lead)
  10. Sold with Traded Appraisal -  How many leads marked as Sold in the reporting period that also have an Appraisal on them that was created and marked as Traded in the reporting period
  11. Sold with Traded Appraisal Conv % - those appraisals identified in k / All leads with appraisals (1 appraisal per lead)
  12. Sent to Wholesaler - count of Appraisals created in report period that have been sent to at least 1 wholesaler via email or sms and are marked as sold
  13. Sent to Wholesaler Conv % - those appraisals identified in m / all leads with Appraisals (1 appraisal per lead)
  14. Wholesale Responses Received - how many wholesaler replies were captured back to the Appraisal form via sms
  15. Wholesale Quotes Loaded - how many wholesale quotes loaded  in the reporting period
  16. Wholesale Quotes Won -  How many wholesale quotes were marked as won


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