Communication Conversion Report

Communication Conversion Report

The Communication Conversion Report has been added to Sales Pipeline>Dashboard>Reporting.  The report is intended to show the 3 main methods of communication in AutoPlay (Email, SMS, Click To Call) and highlight how effective they are at helping leads be converted to a sale.  In addition the report will automatically compare a 'Rest Of Market' calculation for the same period for the NZ and Aus markets respectively.  The report is locked to run by the calendar month.

The report gives 3 tabs of information;
  1. Summary - High level roll up of data by day
  2. Detail - breakdown by dealer or user
  3. Raw - all the leads that make up the report



SUMMARY
-       Leads # - based on created date
- Email Response – measures the count of Leads that have had at least one Email Response sent via  AutoPlayAuto.com (does not count each individual email response%)
- Email Response Conversion – measures the % of Leads with an Email Response sent that were converted to a sale (to compare against their overall conversion %)
- R.O.M Email Response Conversion – measures the % of Leads with an Email Response across all country leads that were converted to a sale (to compare how they are against R.O.M - ROM = Rest Of Market -average of all other dealers in country including the subject dealer)
- SMS is the same 3 measurements as Email Response – SMS must be sent from Lead in  AutoPlayAuto.com
- Phone Calls is the same 3 measurements as Email Response and SMS – uses the click to call tracking to determine if phone call was made via AutoPlay
- Total Email Response/SMS Inbound # - Showing multiple Email/SMS/Phone call per lead
- Total Outbound Email Response/SMS/Phone Call # - showing each captured Email or SMS reply to outbound comms (not counting the original captured email).  Not possible to track inbound phone at present
- Average Report Period – added below total row as easier way to compare against other report periods.  
- Average This Month – based on average for the calendar month when the report was run.  Report may be run for a month in which case identical numbers, but if run for a portion of month or multiple months figures would be different in Average Report Period
- Average Last Month – based on average for the previous calendar month to when the report was run
- Average YTD – Jan of current year to whatever the date is when the report is run
- Average Last YTD – Jan of previous year to previous years equivalent of the date the report is run




DETAIL
- If run in a group account gives by Dealership
- If run in a Dealership account gives by User
- ROM figures would be the same for every user/dealer



RAW
- Gives the individual leads, users and Lead Progress
- Gives a count of individual Email Responses, SMS and Phone Calls against each individual lead
- Gives the date of the last Email Response, SMS or Phone Call against that specific lead


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