Automation - What Is AutoPlay Automation & Why You Should Use It
With so much activity occurring at a dealership or across a dealer group it can be difficult to ensure that all customers are communicated with at the right time, with the right message. With AutoPlay AUTOMATION we have built in a wide range of automation triggers designed to send out personalized messages and calls to action to help dealerships progress their leads down the road-to-a-sale - even when individual contact by the sales team is not possible.
- Trigger automated activity based on actions completed in AutoPlay or scheduled time frames
- Specify the types of leads you want to trigger automation via customised Yard, Users, Sources, Campaigns or Makes
- Create different automation rules for different types of calendar events, close reasons, form types (TD, Appraisal etc) and progress stages – include or exclude as required
- Automate internal notifications, emails or SMS alerts to lead owners or managers
- Generate automated emails and SMS to potential customers utilising purpose-built templates and standard responses
- Set delays and escalations by combining multiple automation settings
- Establish blackout periods to “queue” or “suppress” automation activities
- Set up Brake points that prevent automation from triggering and opt out individual leads as required
- Retarget customers with automatically scheduled bulk Email or SMS campaigns
- Re-prospect potential customers with AutoPlays purpose built Live Leads eDM’s
- View a full history of all automation activities triggered for each rule
WHY SHOULD I USE AUTOPLAY AUTOMATION?
Automation is designed to supplement real phone, f-2-f, email or sms contact with your customers when resources do not allow for human interaction.
- Ensure consistent, reliable messaging with professional templates and consistent messaging
- Deliver regular touchpoints throughout the pre-sales process - achieving levels of communication and engagement difficult to achieve via manual activity
- Streamline follow up procedures and save the sales team time manually following up
- Achieve levels of communication difficult to achieve via manual activity
- Save time and money manually creating eDM’s and Live Lead campaigns
- Minimise leakage and maximise conversion opportunities with the right message, via the right channel at the right time
- Drive conversion and activity by becoming top of mind
- Track activity and conversion from Automation activity and adjust your strategy as required (COMING SOON)
Check out a sample Automation Deployment HERE
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