Reporting On Lead Campaigns With The Marketing ROI Report

Marketing ROI

Make smarter marketing decisions by evaluating your ROI. Measure leads by source, campaign and more. The AutoPlay Sales Pipeline allows you to log each lead against a marketing campaign to help dealerships see exactly where their money is going.

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• Reporting On Lead Source

  Lead Source ROI Report The Lead Source ROI Report tracks the number of leads received for each source loaded to AutoPlay and cross references this with a MONTHLY COST (as entered into AutoPlay Studio). This reveals a COST PER LEAD to allow ...

• Reporting - Dealer Action Report

  The Dealer Action Report is available via Sales Pipeline>Dashboard>Reporting>Dealer Action Report.  The report is designed to give a dealer or group indicators at how efficient a dealer was at responding to individual leads -  tracking the time for ...

• Lead Timeframe Report

  Lead Timeframe Report This report details the average time leads spend at each PROGRESS STAGE in the Sales Pipeline – from Awaiting Action to Closed As Won. This not only allows dealerships to identify choke points in their process, but also provides ...

• Overdue Lead Report

  Overdue Lead Report The Overdue Leads report provides a breakdown of your open leads by the next calendar event date. This breaks your leads into 4 categories - Stalled leads (+21 days overdue from last calendar event), Overdue 3 – 21 Days, Now +/- 3 ...

• Live Leads Effectiveness Report

  In addition to the Live Leads Reporting Logs within AutoPlayAuto.com you can also access a 'Live Leads Effectiveness Report' via reporting.autoplay.co.nz.  The 'Live Leads Effectiveness Report' shows across all the Live Leads campaigns sent during ...