AutoPlayAuto.com allows sales people to qualify their leads 'Interest' - choosing from 'Not Set', 'Cold', 'Warm' and 'Hot'. The 'Interest' is shown as a coloured icon in the 'Progress' column on your Dashboard. You can filter your leads by Interest using the 'Interest' filter.
The 'Interest' drop down is located within the Lead Details section when viewing a lead.
When a lead Progress is changed to 'Test Drive' or a Test Drive Form is completed the Interest on the lead is automatically changed to 'Warm' unless already qualified as 'Hot'. If I do not touch a lead for 30 days and that lead has either an Overdue calendar event or no incomplete calendar event the Interest will be automatically downgraded to Cold.