In Market Leads is not a new feature - it existed in the old Silverlight Studio. However many customers have yet to experience how much impact this feature can have.
In Market Leads is a quick and valuable form of Buyer Matching - it immediately links potential interested buyers to your listings, whenever the dealership loads new vehicles or changes the price on existing listings. This makes it much easier to quickly warm up buyer interest on new inventory without spending even more money buying new leads.
It is an excellent feature and available in autoplayauto.com. To find out more you can read about In Market Leads HERE.