Reporting On Lead Source

Reporting On Lead Source

Lead Source ROI Report
The Lead Source ROI Report tracks the number of leads received for each source loaded to AutoPlay and cross references this with a MONTHLY COST (as entered into AutoPlay Studio). This reveals a COST PER LEAD to allow dealerships to work out how effective their marketing is. $ figures are rounded to nearest whole number.



Lead Source Report
The Lead Source Report tracks the number of leads received for each source loaded to AutoPlay. This report can only be run by dealership/yard and will output a pie graph that details the breakdown in % of where the dealerships leads come from.



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