Customer Previous Purchase History

Customer Previous Purchase History

Overview

Leveraging AutoPlay’s capabilities to enhance car sales for dealerships, having easy access to your customers' previous purchase history provides a wealth of data and opportunities. AutoPlay can work with a dealership to ingest historical data from the DMS or can apply this setting to apply to the user data input going forward.

Provisioning

Add role: Customer Vehicle History

This is a dealer level role and enables the Customer Vehicle Functionality which will then display a history of vehicles owned by the customer on the customer record. Closed Won leads will automatically be added to this history.

The role has several attributes that can be set:
Price Displayed On Sold Listings: Select from Listing or Write Up price to display on the Previous Vehicle section
No pre-AutoPlay data Available: Check box to determine if there was data ingested to AutoPlay or not
Service Plan Expiry: Select between None, User defined and X Years from sold
Must Have Signed Write Up: Check box to mark if the write up must be signed
Warranty Expiry: Select between None, User defined and X Years from sold

** If your dealership has historical Customer Purchase History data within a DMS or VMS we can work with you to ingest this against your customer address book

Dealership Functionality

Contact Details

With the Contact Detail screen, there will now be a new accordion section "Vehicle Ownership"



This will display any ingested data records and any leads that they have had within AutoPlay since the role was enabled that have been Closed as Won. It will be sorted so that the most recent vehicle is at the top.

A user is able to click on the vehicle card to show more information on the vehicle
  1. Listing Image
  2. Listing VIN, Rego, Stock Number
  3. Listing Year Make Model Variant
  4. Listing Body Type, Fuel Type, Drive, Transmission
  5. New/Demo/Used
  6. Odometer at Sold and Current Odometer
  7. Purchase Price (Per listing or per write up)
  8. Delivery Date
  9. Check box for Current Vehicle
  10. Service Plan Expiry
  11. Service Plan Expiry Kms
  12. Service Due
  13. Warranty Expiry
  14. Warranty Expiry Kms
  15. Notes



Contact Dashboard

A new filter option is now added to the Contact Dashboard as highlighted below



This will open up to allow a user to search the contact database using their vehicle purchasing history as filters. Upon opening this menu you will need to choose between

  1. Lead
  2. Test Drive
  3. Appraisal
  4. Vehicle Owned
Each of these options will then return different variables to search with



AutoPlay has future updates in the roadmap that will allow direct communications or campaigns to the filtered contacts remaining on the dashboard

Building Campaigns/eDM's and Live Leads

Some updates have also been made to the campaign builder options to include the customer Vehicle History, building out the vehicle specific features that a database can be built from



the new search criteria that have been added for this are
  1. Vehicle Year Range
  2. Body Type
  3. Fuel Type
  4. Drive
  5. Transmission
  6. New/Demo/Used
  7. Purchase Date Range
  8. Delivery Date Range
  9. Service Plan Range
  10. Warranty Expiry Range
  11. Current Vehicle
  12. Next Service Due Range


Lead Dashboard

Similar to the enhancement to the Contact Dashboard, the lead dashboard also gets enhanced vehicle filtering options



It has been identified that it is not always easy to search for specific vehicles on the lead dashboard, so this has also had vehicle specific filter options added 



After filtering, if you have access to the bulk update features in AutoPlay, you will then be able to communicate directly to your returned search results


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